Flip an old number from the fruit And you’ll see young professionals come face to face with all of their favorite brands. Some wear all milk clothes, some wear all Takuya Angel clothes, and some wear W<. Loyalty has become a community. People who devote themselves to the brand find loyal and worship together. The same is reflected in The world ends with you.
Identify trends and find out what trendy brands are where they matter in play Wear Wild Boar 104 in Shibuya, where it’s most popular and you’ll see great statistical power when fighting noise. Sometimes Neku isn’t cool enough to wear something from Tigre Punks. However, the pins that Neku and the rest of the players use to harness the power of psychic abilities and fight noises are related to these clothing tags. It’s like having a Champion enamel pin give you telekinesis, and by putting on one of their shirts, you’re pretty strong too.
The more Neku wore certain brands and used their corresponding pins in battle, the more the visual language of the neighborhood youth would change. Several NPCs will wear the trademark Neku wears, and he will find himself a trendsetter. This gives way to the popular definition of street fashion: certain trends and styles dictated not by advertisers but by the communities who wear them.
The developers originally planned to use all of Tokyo to create the scenery and background for Reaper’s Game, but they eventually went with only Shibuya. However, fashions are represented from all over Tokyo. Each in-game brand offers different sects of Tokyo’s youth culture. everyone from gyaroo Young professionals can find bad guys something to wear in Reaper’s Game.
In Shibuya 104, the hip-hop-inspired camouflage pants and T-shirts from Wild Boar emulate Bape’s style. D + B 104 satin crop top and girl styles who have a little bad like Egoist and rienda. In the Cat Street game area, likely a play on Harajuku’s Takeshita-dori, Sheep Heavenly leans toward the extremes of Decora and DIY brands like 6% Doki Doki and Spank!. KuraKura also goes with the decor style as well. The Molco area has Tigre Punks, all tartan jackets and bikers like SEX POT ReVeNGE, and Neku looks like he could join Kei’s newest visual squad. The group of Mus Rattuses scattered throughout Shibuya is like if Team Message and WEGO had a cuddly baby.
Neku starts out cold, isolated, and lonely when he first wakes up in the game. His journey—realizing that he does not have to be against the world, that he is able to open up and take care of others, and that he can work with others toward a common goal—works with the philosophy of alternative fashions.
Japanese street fashion, alternative fashions far from the similarity of cute fast fashion, allows for individual expression. Sometimes it’s not just about liking a brand, it’s about how one takes a particular dress and turns it into something completely unique. It’s about setting yourself apart but still finding a community in people who express themselves using fashion the way you do.
There will always be those with brand loyalty. These brands, such as Alba Rosa, Shibuya Cinta and gangsters, became intertwined with the identity of a particular subculture. You can lose yourself within a group, but these fashion brands are still alternatives and are moving away from the norm. Society does not have to mean group uniformity.
Neku and the rest of the players merge into the Shibuya crowd because they live in a parallel dimension and reality they can’t see. But through fashion and influencing the streets around them, they make an impact and can be seen. They still press against societal expectations and pressure through their modern families.