When you live in an immaterial world, what’s for sale?

I like Get-rich-quick scheme – what don’t Americans do? – Not long ago I was giving up the fast charging system. The idea came about like this: Plastic straws were in the moral firing line, and if they were banned, I thought Americans would soon need another way to swallow our iced coffee.

Twenty metal straws can be found Amazon For $10, and I figured I could sell them to coffee shops for $1.50 each, and they could charge $2 each, and we’d all do well by doing good. But then, as everyone chasing an accelerated prosperity does, I became greedy. I can surely find a cheaper wholesaler, a flooded Chinese clearinghouse where metal straws go for pennies. Also realizing that my modest floor space couldn’t hold much stock, I was thrilled to learn that manufacturers in China ship, then drop-off, directly to customers.

I was in. If I had outsourced not only manufacturing but warehousing, packaging and shipping of lollipops, I would only need to design some kind of promotional; Creating an online store where every purchase would prompt the wholesaler to release straws to the paying customer; Allow wholesaler to dock my merchant account at low price; The tags will go to me. I will never have to I see straw, not to mention a store Or (God forbid). to make They are, like some ardent and tireless American industrialists of the 1890s or 1920s. I said get rich quickly.

Finding a wholesaler was easy. You can use Oberlo for that. I picked something called Dunhuangwang (or DHgate) in Beijing for its 30 cent metal straws, and ordered 100 myself to get the pump ready. I had items! I had a charger! Setting up my site for “The Last Straw” on Shopify was easy, too. Glowing with ambition, I designed the site to take bitcoin, eyes on the horizon, high on my prosperity gospel. Then I headed to Instagram to make ads…

And there was the capture 22. Of course I could design a gorgeous hero shot out of a stainless steel straw with the goal of seducing clients who were inspired by high-end design and a modern, organic lifestyle, if not from the taste of metal in their mouths. But how do I see posts? Even when I paid to promote them, they attracted so few likes, and I couldn’t sell to save my life. To gain customers, I will need to become Effect, sound. And if I had a formula for becoming an influencer, I’d actually be rich – and get rich actually She is as quick as getting rich.

The lesson was frustrating. It’s not just about building influence with smart posts what Should To make a fortune in the United States, it’s one of the only things we Americans are can I do, whether it’s good (like Kylie Jenner) or poor (like me). Drop-shipping leaves a college grad with Andrew Carnegie dreaming of only one task, the one formerly reserved for unpaid youngsters from trusts: turn some lovable digital photos viral.

There are some real economics to that. Most Americans stopped learning agriculture or trade a century ago, and then a large segment also stopped learning to work in factories, blue-collar or white-collar. Manipulating non-digital and offline objects, objects with mass such as wheat or stainless steel, is no longer a promising area of ​​pursuit.

Traditional professions such as law and medicine have remained constant, but as everything offers less security, even professors, doctors, lawyers, and accountants have found themselves to be marketed. Meanwhile, people in retail, advertising, and every type of customer service were doing sales, sales and nothing but sales, and most of us in the press also ended up crippling ourselves online.

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