Xiaomi is now a real heavyweight in the smartphone field. Canalys Estimates The Chinese tech giant became the world’s second largest phone brand in the second quarter of 2021, rising 83 percent year on year to capture 17 percent of the market. Not only did the company overtake Apple (14 per cent) to take second place, but it also overtook its Chinese competitors owned by BBK, Oppo and Vivo, both of which own 10 per cent. Samsung retained its lead at 19 percent, but there’s clearly not a huge gap.
The key, as you might imagine, was the price. Xiaomi’s average selling prices are much lower than those of Samsung (40 percent) and Apple (75 percent), and even flagships like Mi 11 Relatively affordable. This may have helped Xiaomi’s strong international expansion, including a 300 percent jump in Latin America, a 150 percent increase in Africa, and a 50 percent increase in Western Europe. And unlike its collapsed rival, Huawei, Xiaomi He does not have a blacklist in the United States to cloud her future.
It is not certain that Xiaomi will hold its position. The second quarter is historically weak for Apple as it reached the end of a certain iPhone release cycle. Canalys also notes that Oppo and Vivo are not staying put – they have their own dreams of world domination. And if Xiaomi hopes to escape its low-cost reputation, it needs phones like Mi 11 Ultra And the Mi Mix Fold To resonate with the audience.
Even a temporary second place will be noticeable. While Xiaomi has long had a large presence in its native China, the company has fought an even tougher battle for international recognition. Now, it’s big enough to battle giants like Samsung and Apple – it’s just a matter of whether or not Xiaomi can become the frontrunner.
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